Perfection AutoSpa
This week: 88.62 leads at $29.14 CPL · 4 service(s) tracked
Ceramic Coating
GOOD: Ceramic Coating improved cleanly week over week: leads increased from 4 to 13 while CPL improved from $159.28 to $52.70.
BAD: CPL is above KPI in both the 7-day ($52.70 vs $45.00 KPI) and 30-day views ($76.26).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "car ceramic coating near me", "ceramic coating for cars near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf columbus ohio", "ceramic coating" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 16x negative exact match keyword added, 34x negative exact match keyword added.
Last 7 days: 13 leads at $52.70 CPL | Last 30 days: 33.95 leads at $76.26 CPL
PPF
GOOD: PPF maintained some conversion activity this week with 8.64 leads at $66.01 CPL.
BAD: CPL moved above the $65.00 KPI this week at $66.01. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Add or review negatives around the non-converting search terms "ppf film", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 16x negative exact match keyword added, 34x negative exact match keyword added.
Last 7 days: 8.64 leads at $66.01 CPL | Last 30 days: 39.31 leads at $55.34 CPL
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 50 leads this week at $13.42 CPL and 149.85 leads over 30 days at $13.72 CPL.
BAD: No major efficiency issue, but Window Tint should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Keep an eye on converting terms like "window tinting near me", "tint shop columbus ohio" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 13x negative exact match keyword added, 2x Campaign changed.
Last 7 days: 50 leads at $13.42 CPL | Last 30 days: 149.85 leads at $13.72 CPL
Wrap
GOOD: Wrap maintained some conversion activity this week with 16.98 leads at $38.61 CPL.
BAD: CPL moved above the $35.00 KPI this week at $38.61. Lead volume declined from 24.35 to 16.98 week over week. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Keep an eye on converting terms like "car wrap near me", "car wrap columbus ohio" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 13x negative exact match keyword added, Campaign changed.
Last 7 days: 16.98 leads at $38.61 CPL | Last 30 days: 79.68 leads at $25.80 CPL
Pure Finish Auto Detailing
This week: 61.98 leads at $27.66 CPL · 3 service(s) tracked
Window Tint
GOOD: Window Tint maintained some conversion activity this week with 33.5 leads at $29.41 CPL.
BAD: CPL is above KPI in both the 7-day ($29.41 vs $25.00 KPI) and 30-day views ($29.16). Lead volume declined from 34.5 to 33.5 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Keep an eye on converting terms like "window tinting near me", "tint shop near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 9x negative exact match keyword added, 2x negative exact match keyword added.
Last 7 days: 33.5 leads at $29.41 CPL | Last 30 days: 155.92 leads at $29.16 CPL
Ceramic Coating
GOOD: Ceramic Coating is performing within KPI in both the 7-day and 30-day view, with 15.48 leads this week at $25.48 CPL and 54.5 leads over 30 days at $30.26 CPL.
BAD: No major efficiency issue, but Ceramic Coating should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Keep an eye on converting terms like "window tint", "car window tinting near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 9x negative exact match keyword added.
Last 7 days: 15.48 leads at $25.48 CPL | Last 30 days: 54.5 leads at $30.26 CPL
Detailing
GOOD: Detailing maintained some conversion activity this week with 13 leads at $25.74 CPL.
BAD: CPL moved above the $25.00 KPI this week at $25.74. Lead volume declined from 16.5 to 13 week over week. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Keep an eye on converting terms like "car detailing near me", "detailing near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 15x negative exact match keyword added.
Last 7 days: 13 leads at $25.74 CPL | Last 30 days: 71.5 leads at $20.99 CPL
E1 Auto | Aadel
This week: 20 leads at $53.97 CPL · 3 service(s) tracked
PPF
GOOD: PPF maintained some conversion activity this week with 9 leads at $83.40 CPL.
BAD: CPL moved above the $65.00 KPI this week at $83.40. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Add or review negatives around the non-converting search terms "ppf near me", "houston ppf", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf houston", "houston paint protection" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: negative exact match keyword added.
Last 7 days: 9 leads at $83.40 CPL | Last 30 days: 24 leads at $91.26 CPL
PMax
GOOD: PMax is performing within KPI in both the 7-day and 30-day view, with 9 leads this week at $23.48 CPL and 40 leads over 30 days at $22.79 CPL.
BAD: Lead volume declined from 12 to 9 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Change history should be monitored because recent edits included: 765x negative exact match keyword added.
Last 7 days: 9 leads at $23.48 CPL | Last 30 days: 40 leads at $22.79 CPL
Ceramic Coating
GOOD: Ceramic Coating maintained some conversion activity this week with 2 leads at $58.75 CPL.
BAD: CPL is above KPI in both the 7-day ($58.75 vs $45.00 KPI) and 30-day views ($69.33). Lead volume declined from 4 to 2 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating for cars", "ceramic coating car detailing near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ceramic coating near me", "best ceramic coating near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: negative exact match keyword added.
Last 7 days: 2 leads at $58.75 CPL | Last 30 days: 11 leads at $69.33 CPL
Harker Heights Ceramic Coating
This week: 59.97 leads at $24.09 CPL · 4 service(s) tracked
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 19 leads this week at $21.62 CPL and 77.65 leads over 30 days at $22.63 CPL.
BAD: Lead volume declined from 23 to 19 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Keep an eye on converting terms like "window tinting near me", "window tinting near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: negative exact match keyword added.
Last 7 days: 19 leads at $21.62 CPL | Last 30 days: 77.65 leads at $22.63 CPL
Ceramic Coating
GOOD: Ceramic Coating is performing within KPI in both the 7-day and 30-day view, with 15 leads this week at $39.93 CPL and 45.64 leads over 30 days at $35.03 CPL.
BAD: No major efficiency issue, but Ceramic Coating should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "vehicle ceramic coating", "new car ceramic coating near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "harker heights ceramic coating", "harker heights ceramic coatings" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 6x negative exact match keyword added.
Last 7 days: 15 leads at $39.93 CPL | Last 30 days: 45.64 leads at $35.03 CPL
PMax
GOOD: PMax is performing within KPI in both the 7-day and 30-day view, with 25.97 leads this week at $12.73 CPL and 144.82 leads over 30 days at $10.22 CPL.
BAD: Lead volume declined from 32.61 to 25.97 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Change history should be monitored because recent edits included: 207x negative exact match keyword added.
Last 7 days: 25.97 leads at $12.73 CPL | Last 30 days: 144.82 leads at $10.22 CPL
PPF
GOOD: PPF did not generate lead volume this week, so there is no positive performance trend to call out yet.
BAD: PPF produced no leads this week despite $104.25 in spend, so the priority is to confirm whether delivery, tracking, search demand, or query quality caused the drop.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf near me", "ppf film near me", only inside the campaigns where those queries appeared. Change history should be monitored because recent edits included: 6x negative exact match keyword added.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 2.75 leads at $89.35 CPL
D'Andrea
This week: 13 leads at $41.73 CPL · 2 service(s) tracked
Window Tint
GOOD: Window Tint maintained some conversion activity this week with 11 leads at $28.31 CPL.
BAD: CPL is above KPI in both the 7-day ($28.31 vs $25.00 KPI) and 30-day views ($29.77). Lead volume declined from 19 to 11 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "car tints near me", "car window tinting", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "car tinting near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 11 leads at $28.31 CPL | Last 30 days: 70.05 leads at $29.77 CPL
PPF
GOOD: PPF maintained some conversion activity this week with 2 leads at $115.56 CPL.
BAD: CPL is above KPI in both the 7-day ($115.56 vs $65.00 KPI) and 30-day views ($72.60). Lead volume declined from 4.93 to 2 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf film", "ppf protection for car", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "paint protection film near me", "ppf near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 17x negative exact match keyword added.
Last 7 days: 2 leads at $115.56 CPL | Last 30 days: 25.95 leads at $72.60 CPL
218 Customs
This week: 21 leads at $39.86 CPL · 2 service(s) tracked
PPF
GOOD: PPF is performing within KPI in both the 7-day and 30-day view, with 12 leads this week at $42.21 CPL and 40 leads over 30 days at $59.92 CPL.
BAD: No major efficiency issue, but PPF should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "ppf near me", "clear bra near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "218 customs", "best ppf installer near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 13x negative exact match keyword added.
Last 7 days: 12 leads at $42.21 CPL | Last 30 days: 40 leads at $59.92 CPL
PMax
GOOD: PMax is performing within KPI in both the 7-day and 30-day view, with 9 leads this week at $36.72 CPL and 42.99 leads over 30 days at $35.39 CPL.
BAD: No major efficiency issue, but PMax should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Change history should be monitored because recent edits included: 397x negative exact match keyword added.
Last 7 days: 9 leads at $36.72 CPL | Last 30 days: 42.99 leads at $35.39 CPL
Premier Auto Styling (previously Mittens)
This week: 20.98 leads at $37.75 CPL · 4 service(s) tracked
Window Tint
GOOD: Window Tint maintained some conversion activity this week with 11 leads at $36.20 CPL.
BAD: CPL moved above the $25.00 KPI this week at $36.20. Lead volume declined from 22 to 11 week over week. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Add or review negatives around the non-converting search terms "window tints", "tinting windows near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "tint shop near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 11 leads at $36.20 CPL | Last 30 days: 64.42 leads at $27.67 CPL
PMax
GOOD: PMax is performing within KPI in both the 7-day and 30-day view, with 5.98 leads this week at $34.34 CPL and 29.44 leads over 30 days at $30.21 CPL.
BAD: Lead volume declined from 8 to 5.98 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Change history should be monitored because recent edits included: 162x negative exact match keyword added.
Last 7 days: 5.98 leads at $34.34 CPL | Last 30 days: 29.44 leads at $30.21 CPL
PPF
GOOD: PPF maintained some conversion activity this week with 1 leads at $59.79 CPL.
BAD: CPL is above KPI over the last 30 days ($81.55 vs $65.00 KPI). Lead volume declined from 2 to 1 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "auto protective film installers near me", "ppf installers near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf film for car", "ppf film near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 1 leads at $59.79 CPL | Last 30 days: 5.98 leads at $81.55 CPL
Ceramic Coating
GOOD: Ceramic Coating started generating lead volume this week with 3 leads at $42.87 CPL, which gives the campaign/service a fresh base to optimize from.
BAD: CPL is above KPI over the last 30 days ($45.18 vs $45.00 KPI).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating grand rapids", "ceramic coating", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ceramic coating for cars", "ceramic coating near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 3 leads at $42.87 CPL | Last 30 days: 3 leads at $45.18 CPL
Lux Auto Restyling
This week: 28 leads at $21.89 CPL · 3 service(s) tracked
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 25 leads this week at $16.82 CPL and 110.99 leads over 30 days at $17.50 CPL.
BAD: Lead volume declined from 29 to 25 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "window tinting services near me", "tinting near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "window tint fort wayne" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: negative exact match keyword added.
Last 7 days: 25 leads at $16.82 CPL | Last 30 days: 110.99 leads at $17.50 CPL
Ceramic Coating
GOOD: Ceramic Coating improved cleanly week over week: leads increased from 1 to 1 while CPL improved from $198.09 to $118.48.
BAD: CPL is above KPI in both the 7-day ($118.48 vs $45.00 KPI) and 30-day views ($212.13).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating", "ceramic coating for cars", only inside the campaigns where those queries appeared.
Last 7 days: 1 leads at $118.48 CPL | Last 30 days: 3 leads at $212.13 CPL
PPF
GOOD: PPF is performing within KPI in both the 7-day and 30-day view, with 2 leads this week at $36.96 CPL and 8 leads over 30 days at $30.14 CPL.
BAD: Lead volume declined from 3 to 2 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes.
Last 7 days: 2 leads at $36.96 CPL | Last 30 days: 8 leads at $30.14 CPL
Zenith PPF
This week: 11 leads at $57.16 CPL · 2 service(s) tracked
PMax
GOOD: PMax is performing within KPI in both the 7-day and 30-day view, with 9 leads this week at $36.35 CPL and 29 leads over 30 days at $52.54 CPL.
BAD: No major efficiency issue, but PMax should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Change history should be monitored because recent edits included: 171x negative exact match keyword added.
Last 7 days: 9 leads at $36.35 CPL | Last 30 days: 29 leads at $52.54 CPL
PPF
GOOD: PPF started generating lead volume this week with 2 leads at $150.78 CPL, which gives the campaign/service a fresh base to optimize from.
BAD: CPL is above KPI in both the 7-day ($150.78 vs $65.00 KPI) and 30-day views ($74.22).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf installation", "ppf installer near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf near me", "zenith ppf" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 2 leads at $150.78 CPL | Last 30 days: 10 leads at $74.22 CPL
Zenith Auto Works Florida
This week: 6.01 leads at $59.89 CPL · 2 service(s) tracked
Ceramic Coating
GOOD: Ceramic Coating maintained some conversion activity this week with 1 leads at $96.57 CPL.
BAD: CPL is above KPI in both the 7-day ($96.57 vs $45.00 KPI) and 30-day views ($140.57). Lead volume declined from 4 to 1 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating", "ceramic coating west palm beach", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ceramic coat near me", "ceramic coating boca raton" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 16x negative exact match keyword added.
Last 7 days: 1 leads at $96.57 CPL | Last 30 days: 9 leads at $140.57 CPL
PPF
GOOD: PPF improved cleanly week over week: leads increased from 4 to 5.01 while CPL improved from $67.20 to $52.56.
BAD: CPL is above KPI over the last 30 days ($75.72 vs $65.00 KPI).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf west palm beach", "ppf install near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf", "clear ppf wrap" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 16x negative exact match keyword added.
Last 7 days: 5.01 leads at $52.56 CPL | Last 30 days: 13.03 leads at $75.72 CPL
Auto Salon
This week: 5 leads at $63.47 CPL · 3 service(s) tracked
Ceramic Coating
GOOD: Ceramic Coating did not generate lead volume this week, so there is no positive performance trend to call out yet.
BAD: Ceramic Coating produced no leads this week despite $32.59 in spend, so the priority is to confirm whether delivery, tracking, search demand, or query quality caused the drop.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating for cars", "ceramic car coating near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ceramic car coating", "ceramic coat near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 4x negative exact match keyword added.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 3 leads at $307.02 CPL
Window Tint
GOOD: Window Tint improved cleanly week over week: leads increased from 2 to 3 while CPL improved from $63.42 to $63.41.
BAD: CPL is above KPI in both the 7-day ($63.41 vs $25.00 KPI) and 30-day views ($34.17).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "car window tinting near me", "tinted windows near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "tinting windows near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 3 leads at $63.41 CPL | Last 30 days: 22 leads at $34.17 CPL
PPF
GOOD: PPF started generating lead volume this week with 2 leads at $47.27 CPL, which gives the campaign/service a fresh base to optimize from.
BAD: CPL is above KPI over the last 30 days ($165.07 vs $65.00 KPI).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf film near me", "ppf near me", only inside the campaigns where those queries appeared. Change history should be monitored because recent edits included: 4x negative exact match keyword added.
Last 7 days: 2 leads at $47.27 CPL | Last 30 days: 2 leads at $165.07 CPL
Champion Window Tinting
This week: 12 leads at $48.03 CPL · 2 service(s) tracked
PPF
GOOD: PPF maintained some conversion activity this week with 2 leads at $154.51 CPL.
BAD: CPL is above KPI in both the 7-day ($154.51 vs $65.00 KPI) and 30-day views ($80.13). Lead volume declined from 3 to 2 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf installer near me", "paint protection film", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf charlotte", "ppf charlotte nc" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 10x negative exact match keyword added.
Last 7 days: 2 leads at $154.51 CPL | Last 30 days: 17 leads at $80.13 CPL
Detailing
GOOD: Detailing improved cleanly week over week: leads increased from 7 to 10 while CPL improved from $50.37 to $26.74.
BAD: CPL is above KPI in both the 7-day ($26.74 vs $25.00 KPI) and 30-day views ($35.35).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "car detailing service near me", "auto detailing near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "car detailing near me", "best car detail shop near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 5x negative exact match keyword added, negative exact match keyword removed.
Last 7 days: 10 leads at $26.74 CPL | Last 30 days: 18 leads at $35.35 CPL
District 7th
This week: 1 leads at $107.68 CPL · 1 service(s) tracked
PPF
GOOD: PPF maintained some conversion activity this week with 1 leads at $107.68 CPL.
BAD: CPL is above KPI in both the 7-day ($107.68 vs $65.00 KPI) and 30-day views ($157.46). Lead volume declined from 2 to 1 week over week.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "paint protection film phoenix az", "car ppf near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf phoenix", "ppf film near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 1 leads at $107.68 CPL | Last 30 days: 11 leads at $157.46 CPL
Icon auto sports
This week: 32 leads at $8.99 CPL · 1 service(s) tracked
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 32 leads this week at $8.99 CPL and 130.3 leads over 30 days at $11.94 CPL.
BAD: No major efficiency issue, but Window Tint should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "tint near me", "window tinting nearby", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "tint shop near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 32 leads at $8.99 CPL | Last 30 days: 130.3 leads at $11.94 CPL
Shell Shocked (SSW)
This week: 11 leads at $29.90 CPL · 1 service(s) tracked
PPF
GOOD: PPF is performing within KPI in both the 7-day and 30-day view, with 11 leads this week at $29.90 CPL and 51 leads over 30 days at $29.85 CPL.
BAD: Lead volume declined from 15 to 11 week over week.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "auto window tinting near me", "tinted windows near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "car window tinting near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 11 leads at $29.90 CPL | Last 30 days: 51 leads at $29.85 CPL
TKDETAILS
This week: 5 leads at $67.03 CPL · 1 service(s) tracked
PPF
GOOD: PPF improved cleanly week over week: leads increased from 2 to 5 while CPL improved from $147.35 to $67.03.
BAD: CPL is above KPI in both the 7-day ($67.03 vs $65.00 KPI) and 30-day views ($115.97).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "best paint protection film near me", "ppf shop", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf near me", "car paint protection film" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: ad group paused.
Last 7 days: 5 leads at $67.03 CPL | Last 30 days: 13 leads at $115.97 CPL
Bakersfield Tint
This week: 21 leads at $15.78 CPL · 1 service(s) tracked
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 21 leads this week at $15.78 CPL and 92 leads over 30 days at $15.80 CPL.
BAD: No major efficiency issue, but Window Tint should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "car tint bakersfield", "tint culture", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tint bakersfield", "bakersfield tint" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 23x negative exact match keyword added.
Last 7 days: 21 leads at $15.78 CPL | Last 30 days: 92 leads at $15.80 CPL
JC Pro Tint
This week: 17 leads at $18.11 CPL · 1 service(s) tracked
Window Tint
GOOD: Window Tint is performing within KPI in both the 7-day and 30-day view, with 17 leads this week at $18.11 CPL and 61 leads over 30 days at $21.80 CPL.
BAD: No major efficiency issue, but Window Tint should still be watched for search-term quality and consistency before adding more spend.
PLANS: Keep the current strategy mostly stable because both short-term and 30-day CPL are within target. Continue maintenance work around negatives, ad assets, and impression-share monitoring rather than making aggressive bid or budget changes. Add or review negatives around the non-converting search terms "window tint summerville sc", "car window tinting near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "tint shops near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 17 leads at $18.11 CPL | Last 30 days: 61 leads at $21.80 CPL
American Shine Detailing
This week: 0 leads at $0.00 CPL · 3 service(s) tracked
PPF
GOOD: PPF did not generate lead volume this week, so there is no positive performance trend to call out yet.
BAD: PPF produced no leads this week despite $201.46 in spend, so the priority is to confirm whether delivery, tracking, search demand, or query quality caused the drop.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ppf installers near me", "ppf car near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ppf near me", "ppf shops near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 2x negative exact match keyword added, ad group paused.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 7 leads at $106.80 CPL
Ceramic Coating
GOOD: Ceramic Coating did not generate lead volume this week, so there is no positive performance trend to call out yet.
BAD: Ceramic Coating produced no leads this week despite $98.97 in spend, so the priority is to confirm whether delivery, tracking, search demand, or query quality caused the drop.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating near me", "ceramic car coating", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "ceramic coating" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 2x negative exact match keyword added, ad group paused.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 1 leads at $394.03 CPL
Window Tint
GOOD: Window Tint is within KPI over the last 30 days even though this week hasn't generated leads yet.
BAD: Window Tint is not yet within KPI for the current week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Add or review negatives around the non-converting search terms "tinting shops near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 6 leads at $16.97 CPL
OC Tintz SMW
This week: 10 leads at $28.12 CPL · 1 service(s) tracked
Window Tint
GOOD: Window Tint improved cleanly week over week: leads increased from 9 to 10 while CPL improved from $28.69 to $28.12.
BAD: CPL is above KPI in both the 7-day ($28.12 vs $25.00 KPI) and 30-day views ($30.96).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "tint shop buena park", "window tint near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "tint near me", "best place to tint my car windows" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 5x negative exact match keyword added, 7x negative exact match keyword added.
Last 7 days: 10 leads at $28.12 CPL | Last 30 days: 38 leads at $30.96 CPL
Glänzen PPF + Ceramic Coatings
This week: 2 leads at $50.25 CPL · 2 service(s) tracked
Ceramic Coating
GOOD: Ceramic Coating did not generate lead volume this week, so there is no positive performance trend to call out yet.
BAD: Ceramic Coating produced no leads this week despite $41.07 in spend, so the priority is to confirm whether delivery, tracking, search demand, or query quality caused the drop.
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "ceramic coating for cars", "ceramic coating car", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "auto ceramic coating near me", "ceramic car coating near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 3x negative exact match keyword added.
Last 7 days: 0 leads at $0.00 CPL | Last 30 days: 4 leads at $181.67 CPL
PPF
GOOD: PPF improved cleanly week over week: leads increased from 1 to 2 while CPL improved from $33.97 to $29.71.
BAD: CPL is above KPI over the last 30 days ($79.37 vs $65.00 KPI).
PLANS: Treat this as an efficiency problem because both the current week and 30-day view are above KPI or lacking lead volume. Add or review negatives around the non-converting search terms "clear bra shops near me", "ppf shops near me", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "paint protection film near me", "paint protection film" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 3x negative exact match keyword added.
Last 7 days: 2 leads at $29.71 CPL | Last 30 days: 4 leads at $79.37 CPL
Alien Car Care
This week: 3 leads at $27.86 CPL · 1 service(s) tracked
Window Tint
GOOD: Window Tint maintained some conversion activity this week with 3 leads at $27.86 CPL.
BAD: CPL moved above the $25.00 KPI this week at $27.86. Lead volume declined from 7 to 3 week over week. This is a clear regression because the service was within KPI last week but missed KPI this week.
PLANS: Make cautious refinements rather than a major restructure because one of the KPI windows is still healthy. Tighten traffic quality and monitor another week before changing bid targets aggressively. Add or review negatives around the non-converting search terms "tints near me", "kalamazoo window tinting", only inside the campaigns where those queries appeared. Keep an eye on converting terms like "window tinting near me", "tinted windows near me" and make sure they are not blocked by new negatives or diluted by broader low-intent variants. Change history should be monitored because recent edits included: 2x negative exact match keyword added.
Last 7 days: 3 leads at $27.86 CPL | Last 30 days: 23.95 leads at $20.50 CPL